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Win the meeting. Win the deal. Win the market.

CultureFlow is cultural intelligence for go-to-market teams. COMPASS fine-tunes every email, call, campaign, and meeting to the cultural signatures of your buyers, so your outreach reaches the person behind the ICP.

Talk to us about COMPASS See COMPASS at work
NO
You · CRO · OsloSeller
MillennialWomanSaaS12 yrs
Email
MR
Marcus ReidVP Sales, New York
Gen XManFintechFRICTION 18 · LOW
Call
LV
Lena VogelHead of Ops, Berlin
Gen ZWomanManufacturingFRICTION 33 · MED
Discovery
HT
Hiroshi TanakaDirector, Tokyo
BoomerManEnterpriseFRICTION 43 · HIGH
The problem

Your current GTM stack isn't working.

Built to find buyers. Not to win them.

Your current stack delivers more volume than ever, but it is less efficient and less effective.

ZoomInfo tells you who. Outreach tells you when. Gong tells you what happened. None of them tells you how this buyer builds trust, weighs risk, or says no. So teams send more, and win less.

The missing layer is how.

WHO
ICP & firmographicZoomInfo · Apollo · LinkedIn
WHEN
Sequence automationOutreach · Salesloft · AI SDRs
WHAT
Sales intelligenceGong · Clari · HubSpot
HOW
How this buyer builds trust, weighs risk, and says no.Nothing in your stack answers it.
The solution

COMPASS is the how.

Reach the person behind the ICP, using applied cultural intelligence. Fine-tuned to the individual and mapped across your sales lifecycle.

Example buyers, example scores, example output. In the product, every read comes from the live engine.

The Impact

COMPASS makes outreach truly personal.

Every buyer gets the research and the rewrite, without the hours or the guesswork.

The Result: More replies. More wins.

↑ Target
19%→29%
new-logo win rate Every stage briefed for how this buyer builds trust and decides. Target: back to the earlier benchmark.
↑ Target
3.4%→4.7%+
reply rate to cold email Every email written for its reader. Replies come from relevance, not more volume.

Starting points: Ebsta x Pavilion 2025, Instantly 2026, Gartner 2025. Targets are CultureFlow goals, not measured results.

How it works

One engine. Two Signatures. Every buyer.

The engine builds a Cultural Signature for you and for each buyer, then reads the two together. That turns one ICP list into outreach written for every person on it.

COMPASS is one product in a portfolio. Cultural intelligence helps across the whole business, and our other products go beyond sales and marketing. See the products ↓

The products

Three products. One engine.

CONNECT, COMPASS, and ATLAS all read the same Cultural Intelligence Engine and the same Cultural Signatures.

Live

CONNECT

Cultural briefings for any meeting, from sales calls to interviews. Reads both people in about 90 seconds.

Try CONNECT

Early access

COMPASS

Bought by the CRO and CMO, used by every BDR and seller. Every email, call, and meeting written for the person on the other side.

Talk to us about COMPASS

In development

ATLAS

The engine as a product for partners and LLMs. Cultural reads where the work happens: calendar, Meet, Gmail, Slack, CRM, and ad creative.

Why CultureFlow is Different

Culture lives in individuals.

Our Cultural Signatures shape how people work together.

01

Country

Norway Japan Brazil Germany 100+ countries
02

Generation

Gen Z Millennial Gen X Boomer
03

Gender

Woman Man
04

Industry

Technology Fintech Manufacturing Retail and more
05

Role

Founder VP Sales Director Head of Ops and more
06

Experience

0–2 yrs 3–5 yrs 6–10 yrs 11–20 yrs 20+ yrs
YOUR CULTURAL SIGNATURE

Six factors, read together. Not a country average: one shape, for one person.

Most tools stop at country. A Cultural Signature starts from all six, for both sides of the conversation.

What those factors change

Five dimensions that change how people work together.

Every person sits somewhere on each one. Put two Signatures side by side and you can see where the friction is, and how much.

AutonomyRelationshipsUncertaintyDecisionsGender roles

31 %

Low friction FRICTION AT WORK High friction

31 %

Low friction FRICTION AT WORK High friction
YouYour buyer

Axes: Autonomy · Relationships · Uncertainty · Decisions · Gender roles

Two example Signatures. Dimension labels as the product shows them.
Why it works

Why COMPASS works when the stack doesn't.

ToolWhat they builtWhat they missed
COMPASSThe cultural intelligence layerResearch-backed Cultural Signatures, delivered in the moment.How and why to communicate, built into the product.
ZoomInfo · Apollo · LinkedInFirmographicBuyer intelligenceLists and filters of who to target.Refines the list. Can't tell you how that buyer builds trust or how to win the meeting.
HiBob · WorkdayOrganisationalPeople and org dataRoles, skills, and responsibilities.Knows the org chart, not how people work together. Stops at the company door.
Hiasynth · SimileDemographicAudience simulationModels of who groups of people are.Nothing at the individual level, or on what happens when two people meet.
Cultural trainingWorkshops & country profilesCultural L&DCountry-level courses.Stops at nationality, and arrives months before the meeting that needs it.
  • It reads both sides. Seller and buyer, not just the target account.
  • It reads the whole person. Country, generation, gender, industry, role, and experience, combined into one Cultural Signature.
  • It runs on research, not guesswork. Peer-reviewed data, advised by four leading scientists in cross-cultural research.
  • It sits on top of your stack. Keep ZoomInfo, Outreach, and Gong. COMPASS adds the layer they don't have.
Choose your path

Leading a team that sells across cultures, or doing it yourself?

For sales and marketing teams

Talk to us about COMPASS.

Start with a pilot on one team, then roll out.

For businesses For individuals

Try CONNECT.

Cultural briefings for your next meeting, from sales calls to interviews, in about 90 seconds.

Try CONNECT
The team

We have run global GTM. Now we are fixing it.

Julian Johns

Julian Johns

Co-founder, CEO

20+ years leading global SaaS revenue and sales teams. Three times a funded CRO.

Allyson Barr

Allyson Barr

Co-founder, CCO

15+ years building cross-border B2B GTM teams from Boston, Amsterdam, London, and Dublin. Four times a CMO.

Stein Myrseth

Stein Myrseth

Board Advisor

Lead architect of Norway's national digital identity stack. Former Senior Technology Director, ForgeRock.

Read about our vision

Where this goes Vision

If the cultural layer were always on. Imagine Allyson's Tuesday.

08:45 · Calendar CONNECT
Brief on the 09:00 Candidate interview. Friction 43. Warmth through composure.
09:00 · Meet ATLAS
Live hint, mid-call Consideration, not doubt. Hold the silence.
10:30 · Canva ATLAS
One brief, eleven reads Launch creative drafted per market, not translated after.
11:30 · Gmail COMPASS
Reply to a German CEO Boomer, male, medical. Formality kept, no re-pitch.
12:15 · Ads ATLAS
Creative adapts in flight Same campaign, retuned per market at serve time.
14:00 · HubSpot ATLAS
Accounts enriched Consensus buying at this account. Expect two more names.
16:00 · Slack ATLAS
Ask the engine anything “How do I give critical feedback to the Seoul team?”

Everyone, everywhere, working better together.

People buy from people.

CultureFlow makes GTM more human, not less.

Talk to us about COMPASS