Cultural intelligence for GTM leaders expanding across borders.
Trailer Tuesday 1 December 2026. First episodes Tuesday 13 January 2027.
The product usually travels well. How you sell it, and who you are selling to, does not.
Every fortnight, Julian Johns and Allyson Barr talk with sales, marketing, and commercial leaders, and the researchers who study them, about what changed when they took a company into a new market.
CROs, VPs of sales and marketing, and founders selling into a second or third market.
Interviews of 20 to 35 minutes, on video and audio.
Founder and CEO, CultureFlow
Julian spent more than 30 years building international commercial teams across seven countries, from Luxembourg, the United Kingdom and the United States to the Netherlands, Belgium, Italy and Norway, before founding CultureFlow.
Co-founder and Chief Commercial Officer, CultureFlow
Allyson has spent more than 25 years scaling commercial teams in B2B software across the United States and Europe, including four Chief Marketing Officer roles. She and Julian first worked together running go-to-market across EMEA at LogMeIn.